Value Based Pricing
Meal-Kit Delivery Teardown: Blue Apron vs. HelloFresh
In this Pricing Page Teardown we look at out Blue Apron and HelloFresh understand their core customer. The winner is going to be decided by whichever can reduce costs enough and increase value enough to make the numbers work for growth.
1 Company, 1 Employee: Tearing Down Stratechery's Pricing
In this teardown we take a look at niche tech journalism site Stratechery. They're bringing in a lot of readers with a simple and straightforward pricing strategy, but there are definitely some add-on opportunities for premium content.
Tearing Down LinkedIn's Pricing Page
LinkedIn is the most expensive social network around because they know their value. By building at the intersection of consumer and business, they can give the core features away for free but know that customers will pay a premium for the things they value.
Tearing Down the Domo Pricing Page
With an IPO looming on the horizon, “insta-unicorn” Domo is crushing the business intelligence market. We dig into the pricing strategy that's fueled the company's colossal growth and pick out three nascent opportunities for growth.
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