Value Based Pricing
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
Data shows our addiction to acquisition based growth is getting worse
Acquiring customers through proper SaaS acquisition practices is important, but data reveals we've gone too far, spurning SaaS retention and SaaS monetization, which have much higher impact for SaaS growth.
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