Value Based Pricing
Tearing Down Stratechery's Pricing
In this teardown we take a look at niche tech journalism site Stratechery. They're bringing in a lot of readers with a simple and straightforward pricing strategy, but there are definitely some add-on opportunities for premium content.
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
Data shows our addiction to acquisition based growth is getting worse
Acquiring customers through proper SaaS acquisition practices is important, but data reveals we've gone too far, spurning SaaS retention and SaaS monetization, which have much higher impact for SaaS growth.
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