How To Use Value Metrics To Optimize Pricing

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

Lessons from Sending One Million Surveys

Nothing is loved or hated more in the world of marketing than the online survey. This tool’s
By Patrick Campbell

You Don't Care About Pricing and That's a Problem

Pricing is not sexy. Even in the wake of the nerd takeover the past few years, us pricing folks
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

Annual vs Monthly Subscriptions: Billing Cycles for Subscription Pricing

Annual and monthly billing plans are common in SaaS businesses. Monthly plans work best for
By Tucker Dawson

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux

4 Pricing Page Details that Increase Value and Reduce Friction

Have you ever considered just how important your pricing page is?
By Eric Yu

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