Using integrations to reduce SaaS churn

Customers have a “use it or lose it” mentality about your product. They want to pay for
By Patrick Campbell

Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit

You're too focused on product-market fit.
By Patrick Campbell

How to Turn a SaaS Company Around in 90 Days [Case Study]

A shift from an acquisition-first mindset to a retention-first mindset can have rippling effects
By Patrick Campbell

How Video Is A Marketing Superpower For Your SaaS Company

Wistia Product Marketer Naike Romain believes that video has the power to give your company a
By Tyler Zeman

David Cancel: Why Half of All SaaS Companies Will Go Out of Business

According to David Cancel, half of SaaS companies will go out of business unless they form
By Tyler Zeman

How Well Do You Really Know Your Customer?

Any self-respecting SaaS founder in today's industry will tell you; don't even think
By Patrick Campbell

SaaSFest Keynote Speaker: Hiten Shah

Hiten Shah of Kissmetrics and Crazy Egg wants to help you rise above competitors—but he also
By Tyler Zeman

SaaS Trends: What's Worth the Hype, and What to Leave Behind in 2016?

The dawn of 2017 is a time for reflection, and your SaaS business is no exception. Trends in any
By Patrick Campbell

Discounting Your Price, Value, or Both?

It's the end of a quarter and your sales team is looking to meet quotas. Or maybe you've been
By Patrick Campbell

SaaSFest 2016: Customers Rule Everything Around Me

Those who were with us at SaaSFest 2016 last week probably understand how we feel right now.
By Tyler Zeman

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