Pricing is a Process and How We Validated Our Technology By Pricing Gold

One of the biggest lessons we’ve learned within the world of pricing is that even though your
By Patrick Campbell

Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance

These days it seems that practically every retail and online store has bright red “SALE” signs
By Miranda Steinway

The Red Dragon Rages Towards Riches, Shifting Pricing Strategy

On October 1, 1949, after two decades of civil and international war, the lurking dragon to our
By Sharon D'Souza

How the Canadian Penny's Demise will Impact Psychological Pricing Strategy

Canadians aren’t known for bold moves when it comes to monetary policy, but back in May those
By Miranda Steinway

What My Love Life Can Teach You About Your Pricing Strategy

New designer outfit: $250
By Grace Losso

A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy

When buying a product or service, we all have one main goal: we want to get our money’s worth.
By Daphne Tsou

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

At one time or another, we have all fallen victim to a store’s advertisement of the “Biggest
By Kaitlyn Sestak

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging
By Vivian Guo

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