NOTE: We try to keep this blog all about pricing education, minimizing as many, "hey, look at us!" type of posts, but after months of hard work by our development team, we're excited to launch, so pardon this break for us to tell you about us a bit more. We promise to keep it quick.
Pricing strategy is one of the most important aspects of your business. Prices represent everything you’ve created, and everything you stand for, quite literally. After all, a price is a reflection of the creativity, efficiency, and value you’ve created through marketing, sales, product, and the like.
Yet, even though proper pricing has the highest impact on revenue, few of us are experts while many of us view pricing as an impermeable art.
We founded Price Intelligently, because we realize there’s a better, data driven way that makes pricing easy, scientific, and a core competency for any company. You shouldn’t have to wait until you can afford an expensive expert, because oftentimes poor pricing means you’ll never get there anyway.
Here’s some help - Our new Value Management System
That’s why today we’re happy to announce the launch of our value management system that puts the tools we’ve developed to help dozens of businesses increase their revenue directly in your hands. Positioning, packaging, and pricing optimization no longer needs to be an insurmountable process. Instead, the process can be smooth, ongoing, and something your product and marketing teams can continually perfect alongside your product and marketing development.
Pricing has too much power over your bottom line to be neglected. The stakes are too high. We’re excited to help you get the most important aspect of your business in check, because nothing has a greater impact on the only cell in the spreadsheet that matters every month.
Positioning and Packaging - Determining the Most and Least Valuable Features and Value Propositions amongst each customer persona
Each of your packages should be constructed with data on exactly what each of your customer personas want and need in your product. When each segment has a package you optimally set up the multi-price mindset with differential pricing and ensure you're capturing all the cash your'e leaving on the table.
Price Sensitivity - Determining the price sensitivity and willingness to pay for each package and persona
Packages are great, but they'd be nothing without knowing exactly what your customer is willing to pay for your package, including where their price senstivity falls on the spectrum. In fact, you may find that you have customer opportunities that you didn't even realize when you see some are willing to pay much more for what you've created.
Ready to jump in? Get a free pricing assessment now:
To learn more about pricing in general, check out our Pricing Strategy ebook, our Pricing Page Bootcamp (it’s free!), or learn more about our price optimization software and solutions. We're here to help!