Pricing Page Teardown
3 Ways Apple Crushed the iPhone 5 Pricing Strategy
Ever since Apple unveiled the iPhone 5, Apple followers have been in a fervor. We're in a fervor because they crushed the pricing strategy.
Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance
A quick pricing strategy often involves discounts, but you need to boost value and understand psychological pricing
How the Canadian Penny's Demise will Impact Psychological Pricing Strategy
Canada's move to a penniless system will have a large impact on corporate performance, due to the loss of the psychological pricing strategy.
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