Price Optimization Blog | Jared Boyer

Pricing Strategy Lessons: How hipsters are driving up beer prices

Beer companies are taking advantage of hipsters to maximize profit by driving prices up. Here are some pricing strategy lessons for your business.

5 Revenue Losing Pricing Strategy Mistakes You're Making

In their haste to set a pricing strategy, many companies make mistakes that derail their revenue growth. Here's how you can avoid the same fate.

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.

Feature Value Analysis: The Supreme Growth Hack

Let’s explore the importance of feature value before learning how you can use customer data to discover what your customers actually care about.

How to Use Product Differentiation to Optimize Your Pricing Strategy

Let's examine Apple's product differentiation and delve into how your business can use a basic product with a lower price to attract new customers.

4 Simple Tips for Crafting Better Value Propositions

Let's examine four methods your business can use immediately to create value propositions that attract prospective customers and maximize revenue.

3 Lessons for Revenue Maximization from the NFL Pricing Playbook

Let's take a look at 3 lessons from the NFL pricing playbook that can help you price and package your product to maximize revenue for your business.

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