Price Testing: 3 Reasons to Never A/B Test Your Pricing Strategy

So you’ve drunk the value based pricing Kool-Aid and realized the foolhardiness of cost-plus and
By Eric Yu

A No Bull, Straightforward Guide to Value Based Pricing Strategy

  Pricing is one of the worst and one of the best things to ever happen to your business. It's
By Eric Yu

Razor Blades: What They Can Teach You About Value Based Pricing

We’ve told you until we’re blue in the face that pricing has a huge impact on your business.
By Eric Yu

Three Software Pricing Strategy Lessons from T-Mobile "Un-Carrier"

T-Mobile has long been the neglected step-sister in the US mobile carrier family. She just
By Eric Yu

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