Value Based Pricing
4 Pricing Page Details that Increase Value and Reduce Friction
Let's examine some subtle ways to optimize your pricing page so it reduces friction and makes the buying process easier for potential customers.
Why Your Pricing Strategy Should Be a Team Effort
Founders pick price points out of thin air at nearly half of the 270 SaaS companies we studied, but a proper pricing strategy should be a team effort.
Setting Up Your Revenue Model for Profit Maximization
We’ve collected data from over 270 SaaS companies that your business can use to construct the foundation for a strong and profitable revenue model.
Unlock Price Sensitivity's Profitable Surprise
Let's examine the importance of customer price sensitivity and two of the best methods for collecting willingness to pay data from your customers.
Screw Freemium: Use a Free Trial
Freemium offers might attract more potential customers, but free trials result in a greater incentive for prospects to upgrade to your premium plans.
A Midyear Review: 3 Monumental Pricing Strategies of 2013
A few lessons from some of the biggest pricing strategy successes and failures of the first half of 2013.
Increasing Product Value: 5 Methods to Add Product Value
You can supercharge your value based pricing strategy by improving customer valuations. Here are some simple tips to increase your product value.
6 Must Read Pricing Strategy Quotes
Great pricing strategy quotes to maximize your revenue. Words of wisdom from stars including Warren Buffet, Fergie, and Ron Johnson.
Psychological Pricing Strategy: Where’s Your Head At?
Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy, too.
Price Anchoring: How Anchor Prices Increase Sales
Price anchoring is great to create win-win pricing strategies. Customers will feel they're getting a great value and you'll generate higher sales.
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