Predatory Pricing: Definition, Examples, & Legality [2020]

Being strategic with your pricing is one of the surest ways to boost your company’s sales
By Patrick Campbell

What's a revenue expenditure? Revenue vs. capital expenditures

When you’re running your SaaS business, dealing with a huge glossary of financial terms daily,
By Patrick Campbell

Understanding and Communicating with your SaaS Board

You think you know what your board wants to hear: exponential growth, overwhelming booking
By Patrick Campbell

How to Calculate Revenue Using the Sales Revenue Formula

Before we get to the formula for calculating revenue, let's make another revenue formula very
By Patrick Campbell

Burn Rate: What Is It, How Can I Calculate It, and Why It Matters

If any unfortunate high school kids find this article, hoping it holds the secret to reducing
By Patrick Campbell

Price-Based Costing: What Peter Drucker Gets Wrong

No company—no matter how massive—can escape the consequences of bad pricing. The early 1990s saw
By Patrick Campbell

Willingness To Pay: What Is It and How to Calculate Customer WTP

A great subscription pricing strategy is built on the balance of revenue, retention, and growth.
By Patrick Campbell

How to Send Renewal Emails that Save 30% of Annual Customers

The California DMV is outsmarting most subscription companies...
By Patrick Campbell

Deferred Revenue: Definition, Examples & Why It’s a Liability

The feeling of cash in hand after a successful sales period is as exciting as it is potentially
By Patrick Campbell

Subscription Pricing Models: 4 Strategies for Maximum Growth in 2019

How do you set your subscription pricing?
By Patrick Campbell

Subscription Business Models: A Guide to Subscription Models for 2019

The subscription business model is here to stay. Of course it's one of the predominant business
By Patrick Campbell

What is ARR (Annual Recurring Revenue)? + ARR Formula

Metrics – with the right context and understanding – are powerful tools. They help you frame the
By Patrick Campbell

How Subscription Growth is Changing

The subscription market is in the midst of profound upheaval.
By Patrick Campbell

Grandfathered Pricing: Why 'Grandfathered In Pricing' is Bad for Business

Grandfathering your subscribers into lower pricing seems friendly enough. After all, what's the
By Patrick Campbell

The State of the SaaS Economy

As a leader in the recurring revenue world, your job is always getting harder.
By Patrick Campbell

Your Buyer Personas Aren't Good Enough

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The
By Patrick Campbell

Why You Shouldn't A/B Test Your Prices

A/B testing your pricing sounds great in theory.  Just dream up two pricing schemes, test each
By Patrick Campbell

Pricing Page Tips: 3 Tips for the Best SaaS Pricing Page [+ Examples]

There is one page on your website that rises above all others in importance. Your sales and
By Patrick Campbell

What is Value Based Pricing? Why Value Based Pricing Works Best

Please note: This post is the third post in a five part series on the main pricing
By Patrick Campbell

Price localization: Boosts growth by over 30%

Choosing the right price point is key to appealing to your target customers, but if you are just
By Patrick Campbell

A comprehensive data guide to why you shouldn't discount

To get people into their product, many SaaS companies turn to discounts to increase acquisition.
By Patrick Campbell

Your Direct Conversions are Bringing in the Wrong Customers

Building a SaaS or subcription business—or any successful business, for that matter—is about
By Patrick Campbell

Why you need to review your pricing strategy today (and how to do it right)

Every SaaS company is different, but almost every single one makes a mistake that puts the
By Patrick Campbell

30%+ of your revenue should be expansion revenue. You're likely only at 10%.

That title seems self-evident. Yet, from the way most SaaS companies act, you would think it was
By Patrick Campbell

How to Raise Prices and Customer Satisfaction

Raising prices is the ultimate conflict for a SaaS company. On one hand, a price increase leads
By Patrick Campbell

Announcing the Most Comprehensive Book Written on SaaS Pricing

At this point I've said this at least a thousand times: pricing is the highest impact lever on
By Patrick Campbell

Enterprise SaaS Pricing: How to 10x Your SaaS Prices

A young SaaS company can cut its teeth and perfect its product in the SMB market. Eventually,
By Patrick Campbell

The Saddest SaaS Pricing Pages of the Year

Imagine if every potential customer who wants to sign up for your product went through the same
By Patrick Campbell

Mobile App Pricing: What App Pricing Strategy Works Best? [+tips]

Many people wouldn't think twice about paying $50/month for a software service, but balk at the
By Patrick Campbell

Using integrations to reduce SaaS churn

Customers have a “use it or lose it” mentality about your product. They want to pay for
By Patrick Campbell

Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit

You're too focused on product-market fit.
By Patrick Campbell

How to Turn a SaaS Company Around in 90 Days [Case Study]

A shift from an acquisition-first mindset to a retention-first mindset can have rippling effects
By Patrick Campbell

How Video Is A Marketing Superpower For Your SaaS Company

Wistia Product Marketer Naike Romain believes that video has the power to give your company a
By Tyler Zeman

David Cancel: Why Half of All SaaS Companies Will Go Out of Business

According to David Cancel, half of SaaS companies will go out of business unless they form
By Tyler Zeman

How Well Do You Really Know Your Customer?

Any self-respecting SaaS founder in today's industry will tell you; don't even think
By Patrick Campbell

SaaSFest Keynote Speaker: Hiten Shah

Hiten Shah of Kissmetrics and Crazy Egg wants to help you rise above competitors—but he also
By Tyler Zeman

SaaS Trends: What's Worth the Hype, and What to Leave Behind in 2016?

The dawn of 2017 is a time for reflection, and your SaaS business is no exception. Trends in any
By Patrick Campbell

Discounting Your Price, Value, or Both?

It's the end of a quarter and your sales team is looking to meet quotas. Or maybe you've been
By Patrick Campbell

SaaSFest 2016: Customers Rule Everything Around Me

Those who were with us at SaaSFest 2016 last week probably understand how we feel right now.
By Tyler Zeman

When is the right time to adjust your pricing?

Can you remember the last time you thought about changing your pricing plans? Maybe you don't
By Tyler Zeman

The Math Behind the Long, Slow Ramp of Death

Your slow, incremental growth feels like a death sentence—but it isn't. Take it from Constant
By Patrick Campbell

Why Funding Can Hurt Your Business Fundamentals

Some businesses might have an erratic content strategy, but you can be sure that there is one
By Patrick Campbell

SaaSFest 2016 - Let's learn from one another

Our entire team is thrilled to announce the second annual SaaSFest on December 7-9 in Boston,
By Patrick Campbell

Data shows our addiction to acquisition based growth is getting worse

While building a high growth SaaS business takes an immense amount of work and ingenuity, the
By Patrick Campbell

We're lying to ourselves about SaaS customer development

In the past three months, I’ve spoken to six hundred and forty one founders (yes, I counted :))
By Patrick Campbell

How to Implement a Price Increase: 5 Steps and Best Practices [2019]

  Jeanne Hopkins loves a good price increase, or so she told us during her talk at SaaSFest. As
By Jordan Mills

SaaS Pricing Teardown: Ecommerce Platforms

Pricing strategy is the most important aspect of your business, because it’s quite literally the
By Patrick Campbell

Monetization Matters for SaaS Growth

  Many companies within the SaaS industry are putting entirely too much emphasis on acquisition
By Jordan T. McBride

Price Elasticity Explained for SaaS

How will the price of sneakers be affected if Kanye West designs Adidas? Or, how will consumers
By Jordan T. McBride

Hiten Shah on Building a Long Lasting Funnel in SaaS

Note: Hiten Shah of Quicksprout & KISSmetrics presented the following framework during his talk
By Jordan T. McBride

Sean Ellis on Scaling Authentic Growth

Note: Sean Ellis of GrowthHackers presented the following framework during his talk at SaaaSFest
By Jordan T. McBride

The Saddest SaaS Pricing Pages of the Year - 2015

Your pricing is the center of your business. Everything you do, from your sales and product
By Patrick Campbell

How Quantified Buyer Personas Align Your Entire Funnel

At each step in your funnel, you’re at a different stage of the customer journey, each managed
By Andrew Tate

3 Reasons Your SaaS Business Needs Quantified Buyer Personas

You know what a buyer persona is: a cartoon drawing of Startup Steve—a go-getting, hard-hitting,
By Andrew Tate

SaaSFest Update: Optional Pricing Workshop, Accommodations, and Price Increase Friday

We're amped about SaaSFest 2015, the SaaS community conference we're curating here in Boston on
By Jordan T. McBride

SaaSFest 2015: The Premier Event for SaaS Growth

Over the past three years we’ve humbly been given access to the inner workings and metrics of
By Patrick Campbell

SaaS Profitability in 12 Months + Profitable SaaS Company Formula

Homejoy is gone. The headlines might be about legal problems, but at the heart of its demise was
By Patrick Campbell

How to find the best pricing strategy for a SaaS product

As you spend dozens and dozens of hours on your acquisition funnels and landing page conversion
By Andrew Gierer

Major Considerations When Moving From Perpetual Licenses To SaaS

Most on-premise software vendors are ill-prepared for the universal shift to the SaaS pricing
By Patrick Campbell

Everyone In SaaS Is Using Buyer Personas Incorrectly

Starting a SaaS company is 10x easier than starting an ecommerce or on-premise software company.
By Andrew Gierer

Why You Should Change Your SaaS Pricing Every 6 Months

Pricing is the most important lever in your business. True, we’re a bit biased given we work
By Jordan T. McBride

How Apple Screwed Up the Apple Music Pricing Strategy

Apple’s “one more thing...” at WWDC 2015 yesterday was the launch of their new Apple Music
By Patrick Campbell

Data shows SaaS discounting lowers SaaS LTV by over 30%

Sitting in the SaaS trenches is not an activity for the faint of heart. While monthly recurring
By Patrick Campbell

Why Tinder’s charging older users more, and why it makes perfect sense

Last week, famed dating app Tinder swiped right into their first foray into premium plans to
By Patrick Campbell

Product Design and SaaS Value: Distinguishing on Design

Let’s consider, for a moment, an Apple laptop and one running Windows. What’s the first
By Dylan Ortega

Move to tiers for your SaaS pricing strategy

If you’re selling a SaaS product, chances are good that you offer a number of pricing tiers. But
By Chris Doty

What is B2B Pricing? 6 Common B2B Pricing Strategy Mistakes

As you move into the new year and begin taking stock of your business and planning out for the
By Dylan Ortega

3 ways human behavior can help your SaaS pricing strategy

Congratulations! Your brand new software widget is finally ready to hit the market! Now you just
By Chris Doty

What is Price Skimming? Definition, Pros/Cons & Examples

In the winter of 2005 I finally broke down and purchased an iPod, settling on the slimmed-down
By Tucker Dawson

The 5 Best SaaS Pricing Pages & Lessons We’ve Learned From Them

Your pricing page is your goal line; the almighty point at which a buying decision is made and
By Patrick Campbell

SaaS Pricing Teardown: HubSpot's Pricing Strategy

Pricing is the center of your business. Everything you do, from copywriting to creating a local
By Patrick Campbell

Pricing Strategy Lessons: How hipsters are driving up beer prices

There are only a handful of perfect pairs in this world, but perhaps nothing goes better
By Jared Boyer

A Complete Guide to Changing Your SaaS Pricing

If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. The
By Patrick Campbell

Per User Pricing: How it Kills SaaS Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born,
By Patrick Campbell

Dynamic Pricing Guide: How to Implement a Dynamic Pricing Strategy

Recently I was interviewed about dynamic pricing by Tixboo, a dynamic ticket pricing company out
By Patrick Campbell

Collections: The Forgotten Revenue Maximization Lever

Unless you’re a rare breed, collections can be one of the most boring things for your business.
By Patrick Campbell

5 Revenue Losing Pricing Strategy Mistakes You're Making

At this point we’ve more than likely bored you with communicating how important pricing is to
By Jared Boyer

Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing

Quick disclaimer: I’m not an avid skydiver. I also don’t go base jumping in a squirrel suit
By Jared Boyer

The Value Metric: Optimize Your Pricing Strategy for High Growth

If you’ve read our blog before, you know we dreamboat about this company called Wistia a lot.
By Patrick Campbell

How to Personalize Your Pricing Strategy for the Price of a Latte

We all know humanizing the customer experience can have a huge impact on the bottom line, but
By Tucker Dawson

Lessons from Sending One Million Surveys

Nothing is loved or hated more in the world of marketing than the online survey. This tool’s
By Patrick Campbell

You Don't Care About Pricing and That's a Problem

Pricing is not sexy. Even in the wake of the nerd takeover the past few years, us pricing folks
By Patrick Campbell

The Crucial Steps to Actually Quantifying Your Customer Personas

If you’ve read any content related to marketing, you’ve definitely heard of the “buyer persona”
By Patrick Campbell

Annual vs Monthly Subscriptions: Billing Cycles for Subscription Pricing

Annual and monthly billing plans are common in SaaS businesses. Monthly plans work best for
By Tucker Dawson

From Grass to SaaS: What Pot Pricing Can Teach You About Your Pricing Strategy

In case you haven’t read the news lately, 2014 is shaping up to be a controversial year; and
By Tucker Dawson

You're Leaving Out the Customer: How to Quantify Your Value Propositions

Features don’t sell products. Value propositions do. Granted, the features are the means to
By Patrick Campbell

4 Tips That Take Your SaaS Pricing Page From Complete Dud to Total Stud

At the beginning of the New Year, we exposed some critical mistakes that 5 SaaS companies were
By John Rioux

4 Pricing Page Details that Increase Value and Reduce Friction

Have you ever considered just how important your pricing page is?
By Eric Yu

Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans

More than two years after Netflix’s infamous price hike debacle, when CEO Reed Hastings created
By Tucker Dawson

The Saddest SaaS Pricing Pages of the Year

Discuss on Hacker News here. 
By Patrick Campbell

Lessons Learned from Creating My TaskRabbit Pricing Strategy

I’d never really thought about pricing anything until I joined an online labor auctioning
By Elena Kerzner

Why Your Pricing Strategy Should Be a Team Effort

How did your business decide on your product’s current prices? Hopefully it wasn’t like most
By Eric Yu

Beyond the PR: Amazon Takes to the Skies to Boost Customer Value

Since CEO Jeff Bezos’s 60 minutes showcase of Amazon’s unmanned drone delivery service, many
By Patrick Campbell

A Study of the Top 270 SaaS Pricing Pages

Your pricing page is the most important page your company will ever build. Don’t believe me?
By Patrick Campbell

Setting Up Your Revenue Model for Profit Maximization

The most important part of running a SaaS business, besides engineering the product of course,
By Eric Yu

Feature Value Analysis: The Supreme Growth Hack

I’m a huge fan of Will Ferrell. Go ahead and judge away, but I think he’s hilarious. In a recent
By Jared Boyer

A Complete Guide to SaaS Metrics and Your Pricing Strategy

Please note: This post summarizes our three part series on critical SaaS metrics and their
By Tucker Dawson

What is Price Sensitivity? Definition + How to Measure It

Part of my job here at Price Intelligently is to chat with companies about improving their
By Eric Yu

A Guide to SaaS Metrics and Your Pricing Strategy: Refining Monitization

Please note: This is the third post of a three part series that focuses on how your SaaS metrics
By Tucker Dawson

A Guide to SaaS Metrics and Your Pricing Strategy: Eliminating Churn

Please note: This is the second post of a three part series that focuses on how your SaaS
By Tucker Dawson

SaaS Customer Acquisition Costs: A SaaS CaC Guide

Please note: This is the first post of a three part series that focuses on how your SaaS metrics
By Tucker Dawson

Screw Freemium: Use a Free Trial

To note: This post was written during a time in which we weren’t a fan of freemium. Our views
By Eric Yu

How to Use Product Differentiation to Optimize Your Pricing Strategy

In case you’ve been living under a rock, Apple’s iPhone 5C has been getting a lot of press
By Jared Boyer

Profit Maximization: Sales Keeps Discounting and It May be Your Fault

Before I came to Price Intelligently, I worked for a startup called IdeaPaint, the inventors of
By John Rioux

Had Enough of Comcast's Appalling Pricing Strategy? So Have I.

It’s no secret that Comcast blows. Many of us are forced to pay top dollar for Comcast’s
By Tucker Dawson

4 Simple Tips for Crafting Better Value Propositions

The gaming industry is perhaps the best example of a hyper-competitive business environment.
By Jared Boyer

Discounting Makes You Work Twice as Hard. Here's Why.

Almost all SaaS startups strive to generate consistent growth. Nowadays it seems every emerging
By Tucker Dawson

3 Lessons for Revenue Maximization from the NFL Pricing Playbook

Football is back! Kind of. Okay so football isn’t really back per se, but the NFL preseason did
By Jared Boyer

Why Value Management is the Key to Profit Maximization

At Price Intelligently, we consistently champion pricing as a process that should be infused
By Tucker Dawson

How Your Request for Proposal (RFP) Pricing Strategy Can Boost Profit

This article is a guest post from Greg Eyres, Director and Principle Consultant of InforValue, a
By Greg Eyres

Price Intelligently's 1st Annual SaaS Pricing Page Pageant

Here at Price Intelligently, we see a lot of SaaS company pricing pages. Optimizing these pages
By Tucker Dawson

Pricing SaaS Without Complexity: The First Steps to Simplifying Your Pricing Strategy

It’s no secret that newspaper subscription and advertising revenues have taken a huge nose-dive,
By Tucker Dawson

Revenue Maximization through a Simple Customer Value Formula

This article is a guest post from Andy Wilson, Co-Founder and CEO of Logik. Here he writes about
By Andy Wilson

How Starbucks Uses Pricing Strategy For Profit Maximization

Last Thursday Starbucks raised their beverage prices by an average of 1% across the U.S, a move
By Tucker Dawson

3 Takeaways from Hospital and Healthcare Pricing Strategies | Profitwell

When I broke my elbow in late 2012, I had no clue how expensive health care was to the average
By Tucker Dawson

A Midyear Review: 3 Monumental Pricing Strategies of 2013

At the end of 2012, we posted about some of the biggest pricing strategy successes and pricing
By Eric Yu

Increasing Product Value: 5 Methods to Add Product Value

If you’ve read our blog before, you know how much we emphasize the importance of customer
By Eric Yu

Spotify's Final Song: Why Spotify is Doomed

During 2011, digital music service Spotify doubled their paying customers to more than six
By Tucker Dawson

Prestige Pricing Guide: Examples, Strategy, and Definition

I used to pay top dollar for sneakers. If Nike put out a limited run of hi top Dunks in an
By Tucker Dawson

6 Must Read Pricing Strategy Quotes

We do our best to give great pricing advice, but it sometimes can be good to hear what other
By Eric Yu

Psychological Pricing: 4 Strategies, Examples, Tactics

Have you ever gone shopping and walked out of the store knowing that you just blew your budget?
By Eric Yu

Guide to Optimizing Your Pricing Strategy by Removing Features

For the most part, there is never a fixed price for a burrito. The multitude of add-ons can
By Tucker Dawson

Price Anchoring: How Anchor Prices Increase Sales

How would you like to get your lunch for free? Well at the string of new Panera Cares stores
By Eric Yu

Price Testing: 3 Reasons to Never A/B Test Your Pricing Strategy

So you’ve drunk the value based pricing Kool-Aid and realized the foolhardiness of cost-plus and
By Eric Yu

Why Your Secret Pricing Strategy is Overrated

At Price Intelligently we field all kinds of questions, from the how to set up a value based
By Tucker Dawson

Pricing @Jason's LaunchTicker: Three Big Pricing Strategy Lessons

Last week, Jason Calacanis (West Coast Angel Investor and entrepreneur) tweeted out that he was
By Patrick Campbell

A No Bull, Straightforward Guide to Value Based Pricing Strategy

  Pricing is one of the worst and one of the best things to ever happen to your business. It's
By Eric Yu

Razor Blades: What They Can Teach You About Value Based Pricing

We’ve told you until we’re blue in the face that pricing has a huge impact on your business.
By Eric Yu

Surprise: Boost revenue using our new pricing strategy tools

NOTE: We try to keep this blog all about pricing education, minimizing as many, "hey, look at
By Patrick Campbell

Why Your Perfect Pricing Strategy Sucks

An unfortunate misconception that we hear almost every single day is that there’s some mythical
By Tucker Dawson

How Your Culture is Destroying Profits (and pricing strategy)

While it’s definitely true that the pricing process is the most important aspect of your
By Tucker Dawson

Three Software Pricing Strategy Lessons from T-Mobile "Un-Carrier"

T-Mobile has long been the neglected step-sister in the US mobile carrier family. She just
By Eric Yu

How Groupon is Losing $1,117,808 Every Single Day

Note: This is the first in our "They're leaving money on the table" series, where we actually
By Patrick Campbell

Is The Name Of Your Freemium Offer Losing You Revenue?

Note: This post utilizes data from one of our customers, SmartBear Software. We'd like to
By Patrick Campbell

[Study] Whose time is worth more: @Jason's or @Dharmesh's?

Wednesday night I had the opportunity to have dinner with a group of folks who were well above
By Patrick Campbell

Discount Pricing Strategies Don’t Work: Where Price Discounting Fails

We’ve worked with all kinds of companies here at Price Intelligently, from software to retail
By Patrick Campbell

Lessons From the Biggest Pricing Strategy Failure of 2012

J.C. Penney's experiment with “fair and square” pricing that eliminates all deals, offers,
By Patrick Campbell

Top three pricing strategy successes of 2012

It’s been quite a year, complete with Gangnam style, a Facebook IPO, and even a looming fiscal
By Patrick Campbell

3 Design Tactics for Software Pricing Optimization

This article is a guest post from Nick Beske, the lead creative and founder of Point Click
By Nick Beske

Pricing Tactics: 4 Essential Pricing Strategy Tactics to Boost Revenue

I remember my first microeconomics class. The lesson was on supply and demand curves in a
By Vivian Guo

Pricing Ethics: 5 Ethical Issues in Pricing Strategies [+Avoiding Them]

Some ethical issues are extremely easy to understand: don’t steal, treat others with respect,
By Vivian Guo

Why Your Pricing Strategy is the Key to Customer Success

This post comes in the wake of Customer Success 2012, an event we've been asked to be a part of
By Patrick Campbell

Hurricane Sandy, Price Gouging, and Your Pricing Strategy

Since the time when we were all junior economists, we’ve been told that the world is driven by
By Patrick Campbell

Two Pricing Strategy Takeaways from Apple's App Store

This article is a guest post from Jack McDermott, Co-Founder and CEO of Balbus Speech, one of
By Jack McDermott

Pricing Strategy Guide: Unlock Growth with These 3 Strategies

Please note: This post is the fourth post in a four part series on the main pricing
By Patrick Campbell

Value Based Pricing 101: The Necessities and Your Pricing Strategy

Please note: This post is the third post in a five part series on the main pricing
By Vivian Guo

Competition Based Pricing: Pros/Cons of Competitive Pricing

Please note: This post is the second post in a five part series on the main pricing
By Vivian Guo

What is Cost Plus Pricing + 3 Advantages of Cost Plus Pricing

xPlease note: This post is the first post in a five part, week long series on the main pricing
By Vivian Guo

Forget Freemium: Why It’s Killing Your Pricing Strategy

UPDATE: We clarified some of the language in an example we outline in the middle of the post.
By Patrick Campbell

6 Myths About Pricing You Need to Debunk for Your Pricing Strategy

The Easter bunny, the infamous Cash Cat, and the claim that “clean coal” protects the
By Vivian Guo

Sticky Prices 101: The Necessities and Your Pricing Strategy

Post-it notes, sushi rice and the gum a second grader stuck in my hair last week are a few
By Vivian Guo

Importance of Pricing: Why Pricing is Important for SaaS and Beyond

We talk a lot about pricing here at Price Intelligently. After all, that’s what we do. We’ve
By Patrick Campbell

5 Best SaaS Pricing Page Features to Add Value

Your pricing page is the most important page on your site. Period. Every other page works to
By Patrick Campbell

Software and SaaS Pricing is a Process that Requires Data: Our Response to @SeanEllis and @alexmehr

When we first speak with our customers we find their views on pricing are not only exceptionally
By Patrick Campbell

A Lesson in Price Communication: Pricing Data Supports the #MBTA Fare Hike, But Not the #MBTA

Note: This post was co-written by one of Price Intelligently's Community Fellows, and Patrick
By Patrick Campbell

Price Elasticity of Demand: Definition + How to Calculate

At the core of marketing is predicting how consumers will respond to different forms of
By Vivian Guo

Pricing is a Process and How We Validated Our Technology By Pricing Gold

One of the biggest lessons we’ve learned within the world of pricing is that even though your
By Patrick Campbell

Innumeracy: How Your Pricing Strategy can take Advantage of Mathematical Ignorance

These days it seems that practically every retail and online store has bright red “SALE” signs
By Miranda Steinway

The Red Dragon Rages Towards Riches, Shifting Pricing Strategy

On October 1, 1949, after two decades of civil and international war, the lurking dragon to our
By Sharon D'Souza

How the Canadian Penny's Demise will Impact Psychological Pricing Strategy

Canadians aren’t known for bold moves when it comes to monetary policy, but back in May those
By Miranda Steinway

What My Love Life Can Teach You About Your Pricing Strategy

New designer outfit: $250
By Grace Losso

A Peanut Butter Story: The Highs and Lows of Your Pricing Strategy

When buying a product or service, we all have one main goal: we want to get our money’s worth.
By Daphne Tsou

Lessons from the Failure of J.C. Penney’s New Pricing Strategy

At one time or another, we have all fallen victim to a store’s advertisement of the “Biggest
By Kaitlyn Sestak

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging
By Vivian Guo

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