Value Based Pricing
Tearing Down the Domo Pricing Page
With an IPO looming on the horizon, “insta-unicorn” Domo is crushing the business intelligence market. We dig into the pricing strategy that's fueled the company's colossal growth and pick out three nascent opportunities for growth.
Tearing down the Pricing of Squarespace and Wix
Squarespace and Wix dominate the web design and hosting space and they are matching each other dollar for dollar. How can one pull ahead of the other and ahead of the chasing pack? Pricing. Both companies could change their pricing and capture more revenue from the market.
Tearing Down the Pricing of Facebook and Twitter
Facebook and Twitter do not have subscription pricing, but could these social media giants benefit from the subscription revenue model? We collected data from over 18k users which suggests that subscriptions could help resolve some of the current problems pitting users against advertisers.
Tearing Down the Pricing of the New York Times
The New York Times has to build a pricing strategy that appeals to millions of subscribers. They could do that through design and dynamics, instead they are doing it through discounting. Check out our advice for the Gray Lady on how she could be segmenting subscribers to drive more revenue.
Head to Head: Tearing Down DocuSign's and PandaDoc's Pricing
Our first head-to-head. DocuSign is the incumbent, ready to IPO. PandaDoc is the insurgent, looking for part of a growing market. Both have great ideas with pricing. Both have things to learn. See who wins in this week's pricing page teardown.
Tearing Down Rent The Runway's Pricing
Rent the Runway is teaching B2B SaaS a pricing lesson. They understand their customer, know how to get them in the door, and know how to grow alongside them. In this pricing page teardown, you can learn the lessons from this e-commerce pricing pro.
Tearing Down Slack's Pricing
Slack's pricing is damn near perfect, and it comes down to one thing: value metrics. Slack know what their customers want and exactly what they will pay for it.
Tearing down Spotify's pricing
Spotify demonstrates that the consumer music play is a terrible slog, because your pricing strategy is plagued by heavy costs, an unreasonable consumer, and plenty of classic B2C pricing bumps along the way. Here's how we'd teardown their subscription pricing for better growth.
Tearing down Salesforce's pricing
Salesforce demonstrates that you can be successful despite having a terrible pricing page. Though we definitely wouldn't recommend it.
Here's how we tear apart Netflix's pricing
The future of the subscription world is driven by customer data. The choice is simple: talk to your customers or get left behind.
See all posts