Predatory Pricing: Definition, Examples, & Legality [2020]

Being strategic with your pricing is one of the surest ways to boost your company’s sales
By Patrick Campbell

What's a revenue expenditure? Revenue vs. capital expenditures

When you’re running your SaaS business, dealing with a huge glossary of financial terms daily,
By Patrick Campbell

Understanding and Communicating with your SaaS Board

You think you know what your board wants to hear: exponential growth, overwhelming booking
By Patrick Campbell

How to Calculate Revenue Using the Sales Revenue Formula

Before we get to the formula for calculating revenue, let's make another revenue formula very
By Patrick Campbell

Burn Rate: What Is It, How Can I Calculate It, and Why It Matters

If any unfortunate high school kids find this article, hoping it holds the secret to reducing
By Patrick Campbell

Price-Based Costing: What Peter Drucker Gets Wrong

No company—no matter how massive—can escape the consequences of bad pricing. The early 1990s saw
By Patrick Campbell

Willingness To Pay: What Is It and How to Calculate Customer WTP

A great subscription pricing strategy is built on the balance of revenue, retention, and growth.
By Patrick Campbell

How to Send Renewal Emails that Save 30% of Annual Customers

The California DMV is outsmarting most subscription companies...
By Patrick Campbell

Deferred Revenue: Definition, Examples & Why It’s a Liability

The feeling of cash in hand after a successful sales period is as exciting as it is potentially
By Patrick Campbell

Subscription Pricing Models: 4 Strategies for Maximum Growth in 2019

How do you set your subscription pricing?
By Patrick Campbell

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