Value Based Pricing
Tearing Down the Pricing of AMC and MoviePass
MoviePass goes after the serious volume play with unlimited movies. AMC goes for value with smarter pricing. We see these two cineplex titans square off in this weeks Pricing Page Teardown.
Tearing Down Shopify's Pricing
Shopify is the go to e-commerce platform for entrepreneurs and small businesses. In this week's episode, we dig into boosting revenue with transaction fees and how willingness to pay informs their current pricing.
Tearing Down the Pricing of Peloton and SoulCycle
SoulCycle charges a premium for studio spin classes. Peloton built a home bike that people actually want to use. Which business model is better?
Tearing Down the Pricing of Dropbox and Box
Cloud storage titans Box and Dropbox square off in today's episode of Pricing Page Teardown. We talk feature differentiation, positioning, and competing at opposite sides of the market.
Pricing Page Teardown - Xero vs QuickBooks Online
Online accounting is a multi-billion dollar business. At the top of the industry sits QuickBooks Online, but they aren't the ones with momentum. That title goes to Xero, an accounting platform that puts design first, understands its customers, and dares to build around a great user experience.
Tearing Down Patreon's Pricing
Artist subscription content service provider Patreon is hitting the first wave of a new subscription economy. We dig into how they can help content creators grow faster with a better pricing strategy.
Tearing Down Mailchimp's Pricing
After 17 years of steady growth, MailChimp has successfully bootstrapped to $400M in revenue - but, in the heavily commoditized email marketing industry, is their current pricing strategy enough to keep driving that growth?
Tearing Down LinkedIn's Pricing Page
LinkedIn is the most expensive social network around because they know their value. By building at the intersection of consumer and business, they can give the core features away for free but know that customers will pay a premium for the things they value.
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
Tearing Down the Pricing of Zoom and GoToMeeting
Web conferencing providers Zoom and GoToMeeting come head-to-head in this week's Pricing Page Teardown. We talk willingness to pay, feature differentiation, and carving out a place in the red ocean.
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