Value Based Pricing
Pricing Page Teardown - Xero vs QuickBooks Online
Online accounting is a multi-billion dollar business. At the top of the industry sits QuickBooks Online, but they aren't the ones with momentum. That title goes to Xero, an accounting platform that puts design first, understands its customers, and dares to build around a great user experience.
Tearing Down Patreon's Pricing
Artist subscription content service provider Patreon is hitting the first wave of a new subscription economy. We dig into how they can help content creators grow faster with a better pricing strategy.
Tearing Down Mailchimp's Pricing
After 17 years of steady growth, MailChimp has successfully bootstrapped to $400M in revenue - but, in the heavily commoditized email marketing industry, is their current pricing strategy enough to keep driving that growth?
Tearing Down LinkedIn's Pricing Page
LinkedIn is the most expensive social network around because they know their value. By building at the intersection of consumer and business, they can give the core features away for free but know that customers will pay a premium for the things they value.
Tearing Down Github's Pricing
Social coding platform GitHub makes it easy for developers and engineers to collaborate on projects. We talk about feature differentiation and how understanding the technical aptitude of your buyer is important.
Tearing Down the Pricing of Zoom and GoToMeeting
Web conferencing providers Zoom and GoToMeeting come head-to-head in this week's Pricing Page Teardown. We talk willingness to pay, feature differentiation, and carving out a place in the red ocean.
Tearing Down the Domo Pricing Page
With an IPO looming on the horizon, “insta-unicorn” Domo is crushing the business intelligence market. We dig into the pricing strategy that's fueled the company's colossal growth and pick out three nascent opportunities for growth.
Tearing down the Pricing of Squarespace and Wix
Squarespace and Wix dominate the web design and hosting space and they are matching each other dollar for dollar. How can one pull ahead of the other and ahead of the chasing pack? Pricing. Both companies could change their pricing and capture more revenue from the market.
Tearing Down the Pricing of Facebook and Twitter
Facebook and Twitter do not have subscription pricing, but could these social media giants benefit from the subscription revenue model? We collected data from over 18k users which suggests that subscriptions could help resolve some of the current problems pitting users against advertisers.
Tearing Down the Pricing of the New York Times
The New York Times has to build a pricing strategy that appeals to millions of subscribers. They could do that through design and dynamics, instead they are doing it through discounting. Check out our advice for the Gray Lady on how she could be segmenting subscribers to drive more revenue.
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