Artificial Intelligence, Machine Learning, and the Impact on Pricing

By Patrick Campbell

How "Artificial Intelligence" Drives Willingness to Pay

After debating internally whether adding "artificial intelligence" to a product's description would impact willingness to pay, we went out and collected some data. Here's what we found: 

Adding A.I. (artificial intelligence) AND machine learning to a product's description boosted willingness to pay by over 12%. Mentioning only A.I. boosted willingness to pay by 11.8%, while mentioning only machine learning boosted willingness to pay by 2.3%. 



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Patrick Campbell

SaaS Economist

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