Growing your subscription business is harder than ever.
Cost of acquisition is up across the board and customers have more options than ever. Yet, you're still running the old growth playbook focused strictly on acquisition with barely any time on monetization or retention. Unfortunately, that doesn't work anymore.Check out the data on just how much the subscription economy has changed (and how little time you've spent changing).
The market is dense and making your job harder
- Customer acquisition cost is up over 50% for both B2B and B2C companies in the last five years
- Willingness to pay for software and technology has dropped by nearly 70% over the past five years
- You're spending less than 10 hours a year working on your pricing to overcome these obstacles
Your old playbook (of not focusing on pricing) is costing you a 30% bump in growth.
Your pricing growth lever is 7.5x more effective than simply focusing on acquiring more customers. Yet, you're spending less than 10 hours per year on your pricing strategy (and we won't even compare that to the amount of time you're spending on sales and marketing).Check out the data on just how much growth you're missing out on by not focusing on your pricing strategy.
You're missing out on pricing's growth power
- You're spending less than 10 hours a year working on your pricing
- When isolating the impact of acquisition, monetization, and retention, your pricing strategy has 7-10x the impact of acquisition. Yet, you're spending all of your time trying to acquire leads and none of your time monetizing them better.
We solve your pricing problems with software and data, a whole lot of data.
We make pricing easy by providing you the software and team to stop guessing and start growing
Our software and methodology is a powerful pairing of our proprietary algorithms and market panel, as well as a team of the best subscription and pricing economists in the world. We wrap the team and software together to ensure your pricing strategy is driven by data and pricing becomes a company wide core competency.see our methodology
Our 140 page book is the go to subscription pricing guide.