Value-Based Pricing

Basing a product or service's price on how much the target consumers believes it is worth.

Deeper Insights

Price Intelligently emphasizes the utility of a value-based pricing strategy. We believe that a customer won’t pay a penny more than what a product is worth. By over-pricing or under-pricing, you are leaving money on the table and losing revenue. By using value-based prices, you avoid doing both of these things.

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Related Keywords: Value Metric, Perceived Value, Peter Van Westendorp, Pricing Strategy