Customer Value

A strategy that offers incentives to purchase aside from just getting the base product being paid for.

Deeper Insights

The Apple Ipod exhibits a great deal of customer value. Apple added customer value to their product by differentiating it from competition. To set it apart from other mp3 players, they synchronized the product with iTunes - their free music library software. This augmented the customer value and inreased the product's usefulness.

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Related Keywords: Perceived Value, Value-Based Pricing, Economy Pricing, Pricing Strategy