Value Based Pricing
Ride the Demand Curve: Price Skimming and Your Pricing Strategy
Let's take a look at the pros and cons of price skimming, a pricing strategy that uses high initial prices to maximize profit margins and revenue.
Pricing Strategy Lessons: How hipsters are driving up beer prices
Beer companies are taking advantage of hipsters to maximize profit by driving prices up. Here are some pricing strategy lessons for your business.
A Complete Guide to Changing Your SaaS Pricing
If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. Here's how to change your SaaS pricing strategy properly.
Stop Per User SaaS pricing; You're Killing Growth
Per User SaaS Pricing is a relic of the software license model. Let's go through how to focus on value based SaaS pricing for revenue maximization.
5 Revenue Losing Pricing Strategy Mistakes You're Making
In their haste to set a pricing strategy, many companies make mistakes that derail their revenue growth. Here's how you can avoid the same fate.
Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing
Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.
The Value Metric: Optimize Your Pricing Strategy for High Growth
See why evaluating your value metric and aligning it with your pricing strategy is the key to optimizing your SaaS business for profits and growth.
Lessons from Sending One Million Surveys
Here's what we've learned about boosting campaign response rates and obtaining the right answers from sending a million pricing strategy surveys.
You Don't Care About Pricing and That's a Problem
Pricing is often looked to as a last resort to boost profits, but a pricing strategy based on customer value stops revenue problems before they start.
The Crucial Steps to Actually Quantifying Your Customer Personas
Let’s cut the superficial stuff and get down and dirty with the data that can make your buyer personas truly actionable for the entire team.
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