Value Based Pricing
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn't everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
We're lying to ourselves about SaaS customer development
We've all read about the importance of SaaS customer development. Yet, we're not quantifying our SaaS buyer personas, because we're not talking to enough customers. This has huge implications on our customer acquisition costs, our saas metrics, and ultimately the growth of our business.
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