Value Based Pricing
How to Raise Prices and Customer Satisfaction
Price increases are vital for growth, yet they are still avoided. Here's how to raise prices and customer satisfaction all at the same time.
Announcing the Most Comprehensive Book Written on SaaS Pricing
We've put together the best book on SaaS pricing ever - teaching strategy, process, and design.
How to 10x Your SaaS Prices
The enterprise SaaS market has huge revenue potential. You can 10x your prices by providing the right value to these customers with higher willingness to pay.
SaaS Pricing Teardown: Ecommerce Platforms
The best ecommerce platform understands its value metric and roots its success with the success of its partners.
SaaSFest Update: Optional Pricing Workshop, Accommodations, and Price Increase Friday
SaaSFest is right around the corner. Here's an update on the pricing workshop, accommodations and speaker panel detail
Jordan T. McBride
Everyone In SaaS Is Using Buyer Personas Incorrectly
Many in SaaS don't have buyer personas, let alone quantified ones. Here are the steps to quantify your buyer personas to use them to compound your growth.
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
Jordan T. McBride
How Apple Screwed Up the Apple Music Pricing Strategy
Here's a breakdown of Apple's new Apple Music SaaS Pricing Strategy, including how they royally screwed up and how you can make sure you don't make the same mistakes.
Data shows SaaS discounting lowers SaaS LTV by over 30%
Discounts are the laziest path to a customer conversion and have serious ramifications for your SaaS unit economics over the long term.
Product Design and SaaS Value: Distinguishing on Design
“Design” doesn’t always come to mind when you think of SaaS products—but it should.
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