Value Based Pricing
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Price localization: Boosts growth by over 30%
The beauty of the cloud is we can buy globally, but we still like to think locally. If you take advantage of price localization, you can increase your growth substantially.
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
Jordan T. McBride
Stop Per User SaaS pricing; You're Killing Growth
Per User SaaS Pricing is a relic of the software license model. Let's go through how to focus on value based SaaS pricing for revenue maximization.
The Saddest SaaS Pricing Pages of the Year
Your pricing page is the center of your business. Let's look at some SaaS pricing pages that need help so you can improve your own pricing strategy.
Price Intelligently's 1st Annual SaaS Pricing Page Pageant
Let's take a look at five of the best SaaS pricing pages and analyze the design elements and key features that you can use to maximize your revenue.
Lessons From the Biggest Pricing Strategy Failure of 2012
Learn from the biggest pricing strategy failure of 2012, which involved JC Penney destroying decades of price conditioning.
Top three pricing strategy successes of 2012
It’s been quite a year in the world of pricing strategy. Let's look at the three big value based pricing trends and how you can use them effectively.
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