Value Based Pricing
Ride the Demand Curve: Price Skimming and Your Pricing Strategy
Let's take a look at the pros and cons of price skimming, a pricing strategy that uses high initial prices to maximize profit margins and revenue.
A Complete Guide to Changing Your SaaS Pricing
If you haven’t changed your prices in the past 12 months I guarantee you’re losing money. Here's how to change your SaaS pricing strategy properly.
Stop Per User SaaS pricing; You're Killing Growth
Per User SaaS Pricing is a relic of the software license model. Let's go through how to focus on value based SaaS pricing for revenue maximization.
Beyond the PR: Amazon Takes to the Skies to Boost Customer Value
Amazon's aerial drone showcase was an obvious PR stunt, but rapid drone delivery could help them become the world's largest retailer in the future.
Feature Value Analysis: The Supreme Growth Hack
Let’s explore the importance of feature value before learning how you can use customer data to discover what your customers actually care about.
Unlock Price Sensitivity's Profitable Surprise
Let's examine the importance of customer price sensitivity and two of the best methods for collecting willingness to pay data from your customers.
Profit Maximization: Sales Keeps Discounting and It May be Your Fault
Managing sales teams is tough, especially when discounting plagues profit maximization. This failure in pricing strategy may be your fault though.
Discounting Makes You Work Twice as Hard. Here's Why.
Discounted SaaS pricing is frequently used as a way to acquire new customers. Unfortunately, discounts are an ineffective strategy. Here's why.
3 Pricing Strategy Takeaways From Consumer Driven Healthcare
Even in the health care industry, consumer driven business models have a huge impact on pricing strategy and how customers perceive value.
A Midyear Review: 3 Monumental Pricing Strategies of 2013
A few lessons from some of the biggest pricing strategy successes and failures of the first half of 2013.
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