Value Based Pricing
Why Tinder’s charging older users more, and why it makes perfect sense
Tinder’s premium pricing caused a bit of hubbub, but our data shows they’re doing the right thing.
Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing
Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.
How to Personalize Your Pricing Strategy for the Price of a Latte
Discover how contextual pricing and unique plan names humanize the customer experience and help prospects relate to the actual prices on your page.
Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans
See what Netflix's new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.
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