Value Based Pricing
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
Why Tinder’s charging older users more, and why it makes perfect sense
Tinder’s premium pricing caused a bit of hubbub, but our data shows they’re doing the right thing.
Getting Suckered by GoPro Yields 3 Lessons in Value Based Pricing
Discover how a quick trip to Best Buy to purchase the cheapest GoPro camera led to an empty wallet and 3 crucial lessons in value based pricing.
How to Personalize Your Pricing Strategy for the Price of a Latte
Discover how contextual pricing and unique plan names humanize the customer experience and help prospects relate to the actual prices on your page.
Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans
See what Netflix's new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.
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