Value Based Pricing
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn't everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
How to Turn a SaaS Company Around in 90 Days [Case Study]
Can a change in your mindset result in rapid growth in your SaaS company? Yes--it can. Start by focusing on customer retention instead of logo acquisition.
How Well Do You Really Know Your Customer?
Most SaaS companies don't know their customers as well as they think they do. Without quantified buyer personas, you're missing out on huge growth and revenue.
SaaS Trends: What's Worth the Hype, and What to Leave Behind in 2016?
The dawn of 2017 is a time for reflection, and your SaaS business is no exception. We'll break down which trends are worth keeping and which to leave in 2016.
Discounting Your Price, Value, or Both?
A discount doesn't just lower your price, it erodes your product's value. Steer clear--you don't need discounts to help your customers and your company win.
The Math Behind the Long, Slow Ramp of Death
The Long, Slow Ramp of Death is really your company's Ramp of Life. If you're growing this way, you're surely and steadily pushing your company towards success.
Why Funding Can Hurt Your Business Fundamentals
Using data compiled from 941 SaaS companies, we showed: Churn is 20-30% higher in companies with VC funding.
SaaSFest 2016 - Let's learn from one another
We're hosting SaaSFest here in Boston December 7th through the 9th to help empower each other to get the most out of SaaS. Early bird pricing ends soon, so book your tickets quickly!
Data shows our addiction to acquisition based growth is getting worse
Acquiring customers through proper SaaS acquisition practices is important, but data reveals we've gone too far, spurning SaaS retention and SaaS monetization, which have much higher impact for SaaS growth.
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