Value Based Pricing
3 Reasons Your SaaS Business Needs Quantified Buyer Personas
Most SaaS buyer personas don't go deep enough to be actionable. To be truly useful, your buyer personas absolutely have to be quantified.
SaaSFest Update: Optional Pricing Workshop, Accommodations, and Price Increase Friday
SaaSFest is right around the corner. Here's an update on the pricing workshop, accommodations and speaker panel detail
SaaSFest 2015: The Premier Event for SaaS Growth
SaaSFest is the perfect opportunity to give the SaaS community an event completely focused on community building and empowering content to make attendees better.
How To Get Your SaaS to Profitability in 12 Months
Anyone who is involved in startups or SaaS knows the mantra, Startups=Growth. Yet if your unit economics aren't in order, that growth won't be sustainable.
Grow faster by making SaaS pricing strategy a whole team effort
Pricing is a team sport. Your SaaS pricing strategy relies heavily on a cross-functional approach throughout your organization to be successful.
How to find the best pricing strategy for a SaaS product
Your pricing strategy will yield more dividends than any marketing program. Here's a guide to understanding the pricing process.
Major Considerations When Moving From Perpetual Licenses To SaaS
SaaS is the future. If you don't transition appropriately from the Perpetual License model you're going to end up burning out as a company.
Everyone In SaaS Is Using Buyer Personas Incorrectly
Many in SaaS don't have buyer personas, let alone quantified ones. Here are the steps to quantify your buyer personas to use them to compound your growth.
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
How Apple Screwed Up the Apple Music Pricing Strategy
Here's a breakdown of Apple's new Apple Music SaaS Pricing Strategy, including how they royally screwed up and how you can make sure you don't make the same mistakes.
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