Value Based Pricing
Your Buyer Personas Aren't Good Enough
Buyer personas with alliterative names and vague attributes don't cut it anymore. Quantifying your personas is the key to understanding and cloning your best customers.
Why You Shouldn't A/B Test Your Prices
A/B testing your pricing is a great way to generate angry customers and incomplete data. It's a terrible way to build a solid subscription pricing strategy.
How to Design a Perfect SaaS Pricing Page
The pricing page is the most important page on your website. Here are the principles behind great pricing pages at companies like Appcues, Drift, and Wistia.
3 types of pricing strategy (and why you need value based pricing)
Here's why your recurring revenue pricing strategy needs to optimize around value based pricing, including the tactics you can use to start getting your pricing right.
How Adobe, GoPro, Microsoft, and Gillette saved their businesses through subscription revenue
More and more companies are making the switch to recurring revenue. Here's how Adobe, GoPro, Gillette, and Microsoft saved their businesses through the subscription economy.
Price localization: Boosts growth by over 30%
The beauty of the cloud is we can buy globally, but we still like to think locally. If you take advantage of price localization, you can increase your growth substantially.
A comprehensive data guide to why you shouldn't discount
To get people into their product, many SaaS companies turn to discounts to increase acquisition. Here's why that's a horrible idea.
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
Why you need to review your pricing strategy today (and how to do it right)
Pricing has the highest impact on your growth, efficiency, and even your internal alignment as a company. Yet, we're only spending 12.5 hours on it. Here's why that's a problem.
30%+ of your revenue should be expansion revenue. You're likely only at 10%.
Growth in SaaS doesn't come from acquiring new customers, it comes from retaining and expanding the ones you already have, with their growth fueling your growth.
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