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Pricing Strategy
Value Based Pricing
SaaS Pricing
Announcing the Most Comprehensive Book Written on SaaS Pricing
We've put together the best book on SaaS pricing ever - teaching strategy, process, and design.
Patrick Campbell
How to 10x Your SaaS Prices
The enterprise SaaS market has huge revenue potential. You can 10x your prices by providing the right value to these customers with higher willingness to pay.
Patrick Campbell
The Saddest SaaS Pricing Pages of the Year
Your pricing page is the gatekeeper to your product, so a sad pricing page can seriously hurt your conversions. Make sure you're not making these mistakes.
Patrick Campbell
What mobile apps can learn from SaaS pricing models
Mobile apps have insane retention problems with rock-bottom prices. Yet, they could grow revenue significantly with some SaaS pricing strategy.
Patrick Campbell
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
Patrick Campbell
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn't everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
Patrick Campbell
How to Turn a SaaS Company Around in 90 Days [Case Study]
Can a change in your mindset result in rapid growth in your SaaS company? Yes--it can. Start by focusing on customer retention instead of logo acquisition.
Patrick Campbell
How Video Is A Marketing Superpower For Your SaaS Company
How can you gain a competitive advantage in a saturated SaaS industry? Naike Romain of Wistia shows how video marketing makes you stand out and win customers.
Tyler Zeman
David Cancel: Why Half of All SaaS Companies Will Go Out of Business
Half of SaaS companies will go out of business if they don't listen to their customers. The future of SaaS belongs to the companies that put customers first.
Tyler Zeman
How Well Do You Really Know Your Customer?
Most SaaS companies don't know their customers as well as they think they do. Without quantified buyer personas, you're missing out on huge growth and revenue.
Patrick Campbell
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