Value Based Pricing
A comprehensive data guide to why you shouldn't discount
To get people into their product, many SaaS companies turn to discounts to increase acquisition. Here's why that's a horrible idea.
Your Direct Conversions are Bringing in the Wrong Customers
Leads who convert directly to a free trial might not be great customers. Your best customers are the high-LTV users who understand your product's real value.
Why you need to review your pricing strategy today (and how to do it right)
Pricing has the highest impact on your growth, efficiency, and even your internal alignment as a company. Yet, we're only spending 12.5 hours on it. Here's why that's a problem.
30%+ of your revenue should be expansion revenue. You're likely only at 10%.
Growth in SaaS doesn't come from acquiring new customers, it comes from retaining and expanding the ones you already have, with their growth fueling your growth.
How to Raise Prices and Customer Satisfaction
Price increases are vital for growth, yet they are still avoided. Here's how to raise prices and customer satisfaction all at the same time.
Announcing the Most Comprehensive Book Written on SaaS Pricing
We've put together the best book on SaaS pricing ever - teaching strategy, process, and design.
How to 10x Your SaaS Prices
The enterprise SaaS market has huge revenue potential. You can 10x your prices by providing the right value to these customers with higher willingness to pay.
The Saddest SaaS Pricing Pages of the Year
Your pricing page is the gatekeeper to your product, so a sad pricing page can seriously hurt your conversions. Make sure you're not making these mistakes.
What mobile apps can learn from SaaS pricing models
Mobile apps have insane retention problems with rock-bottom prices. Yet, they could grow revenue significantly with some SaaS pricing strategy.
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
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