Value Based Pricing
What mobile apps can learn from SaaS pricing models
Mobile apps have insane retention problems with rock-bottom prices. Yet, they could grow revenue significantly with some SaaS pricing strategy.
Using integrations to reduce SaaS churn
Customers who don't use your product often enough are going to churn. Adding integrations can keep user engagement high--which means lower churn and more cash.
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn't everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
How to Turn a SaaS Company Around in 90 Days [Case Study]
Can a change in your mindset result in rapid growth in your SaaS company? Yes--it can. Start by focusing on customer retention instead of logo acquisition.
How Video Is A Marketing Superpower For Your SaaS Company
How can you gain a competitive advantage in a saturated SaaS industry? Naike Romain of Wistia shows how video marketing makes you stand out and win customers.
David Cancel: Why Half of All SaaS Companies Will Go Out of Business
Half of SaaS companies will go out of business if they don't listen to their customers. The future of SaaS belongs to the companies that put customers first.
How Well Do You Really Know Your Customer?
Most SaaS companies don't know their customers as well as they think they do. Without quantified buyer personas, you're missing out on huge growth and revenue.
SaaSFest Keynote Speaker: Hiten Shah
Hiten Shah, founder and guru, said at SaaSFest that building a SaaS company isn't what it used to be. Check it out in his powerhouse SaaSFest 2016 video & talk.
SaaS Trends: What's Worth the Hype, and What to Leave Behind in 2016?
The dawn of 2017 is a time for reflection, and your SaaS business is no exception. We'll break down which trends are worth keeping and which to leave in 2016.
Discounting Your Price, Value, or Both?
A discount doesn't just lower your price, it erodes your product's value. Steer clear--you don't need discounts to help your customers and your company win.
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