Value Based Pricing
Data shows SaaS discounting lowers SaaS LTV by over 30%
Discounts are the laziest path to a customer conversion and have serious ramifications for your SaaS unit economics over the long term.
Why Tinder’s charging older users more, and why it makes perfect sense
Tinder’s premium pricing caused a bit of hubbub, but our data shows they’re doing the right thing.
Product Design and SaaS Value: Distinguishing on Design
“Design” doesn’t always come to mind when you think of SaaS products—but it should.
Move to tiers for your SaaS pricing strategy
Everything you always wanted to know about building pricing tiers, with case studies and (bad) wordplay.
6 common B2B pricing mistakes and how to fix them
You've probably got pricing errors, but we've got solutions for you.
3 ways human behavior can help your SaaS pricing strategy
Lessons from psychology and behavioral economics to help your SaaS pricing strategy.
Ride the Demand Curve: Price Skimming and Your Pricing Strategy
Let's take a look at the pros and cons of price skimming, a pricing strategy that uses high initial prices to maximize profit margins and revenue.
Lessons from the Top 5 SaaS Pricing Pages
Your SaaS pricing page is what everything in your business leads to or justifies. Here are some pricing strategy lessons from the top companies.
SaaS Pricing Teardown: HubSpot's Pricing Strategy
HubSpot's a SaaS rocket. Here's a breakdown of their SaaS Pricing Strategy along with some key takeaways for your own pricing strategy.
Pricing Strategy Lessons: How hipsters are driving up beer prices
Beer companies are taking advantage of hipsters to maximize profit by driving prices up. Here are some pricing strategy lessons for your business.
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