Value Based Pricing
Why You Should Change Your SaaS Pricing Every 6 Months
Companies with the greatest pricing power are typically re-evaluating their pricing strategy every three months on a pricing committee, and making changes every six months.
How Apple Screwed Up the Apple Music Pricing Strategy
Here's a breakdown of Apple's new Apple Music SaaS Pricing Strategy, including how they royally screwed up and how you can make sure you don't make the same mistakes.
Data shows SaaS discounting lowers SaaS LTV by over 30%
Discounts are the laziest path to a customer conversion and have serious ramifications for your SaaS unit economics over the long term.
Why Tinder’s charging older users more, and why it makes perfect sense
Tinder’s premium pricing caused a bit of hubbub, but our data shows they’re doing the right thing.
Product Design and SaaS Value: Distinguishing on Design
“Design” doesn’t always come to mind when you think of SaaS products—but it should.
Move to tiers for your SaaS pricing strategy
Everything you always wanted to know about building pricing tiers, with case studies and (bad) wordplay.
6 common B2B pricing mistakes and how to fix them
You've probably got pricing errors, but we've got solutions for you.
3 ways human behavior can help your SaaS pricing strategy
Lessons from psychology and behavioral economics to help your SaaS pricing strategy.
Ride the Demand Curve: Price Skimming and Your Pricing Strategy
Let's take a look at the pros and cons of price skimming, a pricing strategy that uses high initial prices to maximize profit margins and revenue.
Lessons from the Top 5 SaaS Pricing Pages
Your SaaS pricing page is what everything in your business leads to or justifies. Here are some pricing strategy lessons from the top companies.
See all posts